We made Crocs that look and smell like a bucket of chicken.
Naturally, we debuted them at NYFW with artist MeLoveMeAlot. Then things got weird. This influencer named Kim Kardashian wanted a pair to show off on her Instagram, Jimmy Fallon told an okay joke about them in his monologue, and they ended up on the cover of Paper Magazine.
Here’s a case study I threw together. I am not an editor.
Here’s the fashion film we made.
And here’s the PAPER Magazine cover.
Role: Writer Partner: Whitney Downing CD: Jarrod Higgins, Lawrence Melilli Agency: Wieden + Kennedy, Portland