Hi, I'm Ty(ler)

I will not write about myself in the third person.
I will not write about myself in the third person.
I will not wr- Tyler Archibald is a creative director and writer with experience in art direction, directing, editing, photography, and not pornography.

Dang it. Well, either way I interviewed myself to save you the trouble of actually having to get on the phone with me.

An Interview with Tyler Archibald

When Tyler made his first parody commercial for toilet paper at age 6 he had no idea it would be his freaking job for the rest of his life. Huh? He pays his rent by coming up with dumb ideas? That is dumb. I sat down with this idiot to ask a few questions about his vocation because it seems like the kind of thing that should be on his website.

Do you think it’s weird that you’re interviewing yourself?
Sort of, I mean I wash your naked body in the shower every day. You make out with my girlfriend and I spoon-feed you. It’s definitely weird but it’s the only way I can ensure I get asked exactly what I want to get asked.

Where did you cut your teeth?
That’s probably the most unoriginal, boring way to start an interview but I “cut my teeth” at Wieden + Kennedy… cutting teeth. That’s a weird euphemism. I can’t think of something worse than the feeling of cutting your teeth. Maybe getting a paper cut on the corners of your mouth.

What happened after that?
Another “great” question. Freelance. Then I took a job at this small shop called Party Land working on Liquid Death. My parents thought I was working at a place called “Party Time” or “Birthday Party” on a brand called “Death Water” or “Liquid Desk.” And now I’m freelancing again.

Oy. Let’s move on: Where do you get your ideas?
You, oy! What kind of boring question is that? Why does everyone want to know the process? It’s like watching your girlfriend put her makeup on. I guess I just keep going until something sticks.

What if it doesn’t stick?
You tape it there. Dude, these questions are dull, dull, dull.

All right, what’s a good question?
I don’t know, I’m not the interviewer… wait, I actually am. Also, that’s not how you spell “alright.”

Do you think the interview is going well?
I don’t even think it’s going well despite that fact that I’m you. What do you think? Do you even think?

I think it’s going unbelievably well. What’s your opinion on the state of advertising? It seems like your work has a balance of temerity and fun while bifurication of the two seems to be the norm in the industry currently. You might assume that this kind of approach to a brief is desideratum.
Temerity? Bifurication? Desideratum? Calm down with the thesaurus. To answer what I think your question might be… I think people just want to be entertained, but actually.

Q: What kind of work do you enjoy making the most?
Why’d you stick a Q on there all of a sudden? Like I said before, I want to be genuinely entertaining. I want to make people go “AHHHHHH” or cry or throw up from laughter or some other emotion.

It seems like that kind of work really suites you, but wouldn’t you like to branch out?
Too good. You use huge words to try to sound smart and then you spell suit wrong. And I think I actually do have a broad variety of work, jerk. I’m storming out of this interview!

Also, when people storm out of an interview isn’t it kind of weird that they take the time to carefully unhook their lapel mic and then storm off. It’s like “THAT’S IT. I’VE HAD ENOUGH!!! okay just one second while I get this darned thing off hah. So you just pinch it here and…? Okay now let me slide the wire down the inside of my shirt and… can I set it here? Yeah? hah okay thank y-INTERVIEW OVER! I’M OUTTA HERE!!!!”

CV

Freelance - CD/Copywriter (Anomaly, Media Arts Lab, Amazon, YouTube, TBWA/Chiat/Day, GUT, Deutsch, Sid Lee, Bindery, Kvell)

Party Land - Senior Copywriter (Liquid Death, Netflix, Pair of Thieves, TaxSlayer, Wholly Veggie!, Blaze Pizza)

Wieden + Kennedy - Copywriter (KFC, Clash of Clans, Travel Oregon, Old Spice, Nike, Coca-Cola, Overwatch)

BYU Adlab - Copywriter (Nike, Apple, Amazon, Stance)

Colorado Mosquito Control - Mosquito Controller (didn’t get West Nile)