Creative
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Reese’s Puffs: The Future of Breakfast

We traveled to the future to see what breakfast was like

Partnering with the super cool, super trendy jewelry brand AMBUSH and their creator Yoon, we designed the ultimate breakfast accessory of the future—a chrome orb bag that you can eat cereal out of. Finally, a safe and attractive way to pour milk into your purse.

We launched it in the future in an alternate universe called the Breakfastverse as a metaverse experience. You got to be a cute spoon avatar and collect chrome puffs and feed them to a giant mouth.

Role: ACD/Copywriter Partner: Lucy Logan CDs: Mindy Benner, Daniel Chen, Erwin Federizo Agency: Anomaly LA